So you're working on your game and you want to get the word out to more than the half dozen friends and family you know. How can you do this amongst the rising glut of titles announced, developed and released nearly daily? Indie Game Mag has a 5 page article
to get you started on making you stick out a little more amongst the crowd (although having a snazzy game would greatly assist in that).
The article goes over the basic elements of interacting with the public; getting a proper website up, blogging, trailers, contacting the press, leveraging social media and more. You don't have to be working on a big game to use this advice, people enjoy reading about and rooting for the little guy, the more they feel connected to you the better chance you'll have a good turnout at launch.
If you enjoyed this article then check out: Why isn’t anyone buying my app?
, Postmortems: stories from the front lines
and Tiger Style’s Lifetime Sales Numbers
for more advice about getting yourself more noticeable and learning from others experiences.